How to Make Every Click Count with Search Experience Optimization
Go beyond rankings with Search Experience Optimization (SXO). Learn how to use user behavior data to improve clicks, engagement, and conversions.
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![Last Click Attribution is Dead: Here’s How to Fix it [MozCon 2025 Speaker Series]](https://moz.com/images/blog/Blog-OG-images/MozCon-25-Speaker-Profile-Cards-Luke-Carthy.png?w=1200&h=630&q=82&auto=format&fit=crop&dm=1747218870&s=5f47713b64c59368f3eafd891cc06b06)
